Credibly & persuasively assert your company's value with a well-positioned brand messaging strategy. I will help you to develop audience profiles to precisely target the aspects which appeal to your unique customer base. In today's economy where emotional connection to a brand is seen as crucial for 82% of consumers, businesses can no longer afford to neglect their brand strategy.

At its core, good copywriting is about storytelling. It is evocative. It is engaging. It makes us feel something. As study after study has shown, consumer behavior is primarily driven by emotion, not reason. Stories move us, they speak to us, and they compel a reaction. That is why it's essential to choose a copywriter who can tell your brand story in effective, emotive communication methods.

Effective advertising is about forging an emotional-connection with your audience. Studies show that consumer decision-making behavior is driven by feeling & sentiment, not information & reason. As such, quality copy is designed to evoke a powerful feeling from your audience. That is why I begin every project by determining the exact affectual response for each individual brand.

A website is one of the most crucial interaction points with potential customers. If well-executed, it can form a large part of your overall marketing strategy, however, if unclear, confusing, or vague, it will likely drive customers away. As a communication method, every effectual website begins with clear, concise, & informative copy. When crafting web copy, I remain highly-focused on the client's core value proposition, distilling essential information into simplest form.

With over one billion websites out there, it is more important than ever to have a presence that is designed for discovery. Search optimization is likely the most crucial aspect of any online initiative, determining whether your business will be found by those seeking it, or whether it will be buried in an endless sea of unclicked links. From on-site SEO to reputation management, I have achieved client results which more than doubled exposure from prior firms (see case study for details).

From social media display ads to account & timeline management, I have experience in originating unique copy for brands and products to more effectively engage their target audience. Each Social Media platform requires a different approach and tone, giving an advantage to copywriters who have worked in many different storytelling mediums. I strive to create quality copy that captures attention, sparks interest, and drives customer engagement.