Brand Strategy & Development
For brands ranging from design engineering firms to high-end jewelry, I have written brand-defining copy which served as the basis of each client's unique voice & tone. Further, by focusing on customer-intent, I was able to both improve brand awareness and overall conversion rates through effective emotive communications.
Web Copy & UX Copy
I have generated original web copy, product copy, and UX mobile-app copy for companies of varying sizes. The resulting works have increased on-site conversion rates, minimized the length of client sales cycles, and boosted individual product sales — indicating clarity in strategic communication to the end-user.
Ad Copy & Marketing Materials
With official certifications in Inbound Marketing, Search Advertising, and Facebook Display Ads—from Hubspot, Google, and Facebook respectively—I have a wealth of ad copy experience and technical expertise. As an advertising copywriter, I maintain focus on industry-trends and new promotion formats.
Email Marketing Campaigns
I have written copy for both inbound and outbound email campaigns, achieving respective open rates more than 97% and 34% higher than industry-average. I have also designed & implemented campaign funnels, including automation, conditional logic, and site event functions, to increase CTRs in excess of 15% (nearly 10x industry-averages).