Effective advertising is about forging an emotional-connection with your audience. Studies show that consumer decision-making behavior is primarily driven by feeling & sentiment, not information & reason. As such, quality copy is designed to evoke a powerful feeling from your audience. That is why I begin every project by determining the exact affectual response for each individual brand.
ClientMultiple —ServicesSocial Media Management, Content Creation, Copywriting, Design
Effective advertising is about forging an emotional-connection with your audience. Studies show that consumer decision-making behavior is primarily driven by feeling & sentiment, not information & reason. As such, quality copy is designed to evoke a powerful feeling from your audience. That is why I begin every project by determining the exact affectual response for each individual brand.
