This brand development project was prepared for a food and beverage industry client. Coffee Source is a physical retail coffee shop and online coffee subscription service. In a heavily-saturated sector, their core differentiation lies in the depth of their expertise and in the specificity of their product offerings. Unlike many chain stores, Coffee Source tailors each cup to their customer’s unique flavor preferences. With a wide variety of beans and coffee blends at their disposal, and a highly-knowledgeable staff, they help guide customers towards the perfect custom-brew for their flavor palate. In this promotional material, I attempted to explain, in depth, the major differences between their product offering and that of their competitors. Additionally, I concepted and executed multiple advertising campaigns for the client. These included general brand awareness initiatives, seasonal marketing, and a promotional strategy specifically designed to accompany the launch of their marquee bean-subscription service.
