Shine Text is a technology company whose primary product is a wellness app & SMS-based service, offering personalized advice on topics like mindfulness, self-care, anxiety-reduction, & goal achievement. The app serves both guided audio meditations and relevant wellness articles to its users. Shine Text also maintains an active social media presence to communicate in a highly-personal manner with its audience. In a content style guide proposal for Shine Text, I created a series of in-app content and marketing examples that fit the company’s brand “voice” of self-love, self-empowerment, & self-care. Additional UX copy, product copy, app content, and general creative campaigns were proposed.

Company Type:
Technology: Consumer Services – Wellness App

-App Content Copy (New Proposal Feature)
-Linked-Marketing & In-App Content Campaign