A website is one of the most crucial interaction points with potential customers. If well-executed, it can form a large part of your overall marketing strategy; however, if unclear, confusing, or vague, a website will likely drive customers away. At its core, a website is simply another communication method. As such, every effectual website begins with clear, concise, & informative copy. When creating web copy, I remain highly-focused on each client’s core value proposition, distilling essential information into its simplest form. From general web copy to SEO copy and online presence management, the role of a copywriter is to ensure effective communication that conveys brand value.